Finding enough skilled workers has always been a challenge for New Brunswick employers and current demographic trends point to increased difficulty in securing a sustainable workforce. This film encourages employers, municipal and community leaders in New Brunswick to adopt a fresh and wholistic re-consideration of work and workers. Subject matter experts bring awareness and understanding to the implications of the changing labour market. Early-adopter stories of success showcase the potential and benefits of five key strategies as well as flag challenges to be overcome through intentional community action.